{"id":7770,"date":"2019-01-11T09:31:10","date_gmt":"2019-01-11T09:31:10","guid":{"rendered":"http:\/\/blog.hakisa.com\/?p=7770"},"modified":"2019-07-22T09:52:47","modified_gmt":"2019-07-22T09:52:47","slug":"monetisation-des-donnees-personnelles","status":"publish","type":"post","link":"https:\/\/www.hakisa.com\/fr\/blog\/monetisation-des-donnees-personnelles\/","title":{"rendered":"Mieux comprendre la mon\u00e9tisation des donn\u00e9es personnelles"},"content":{"rendered":"<p><span style=\"font-weight: 400\">La \u201c<\/span><b>mon\u00e9tisation<\/b><span style=\"font-weight: 400\">\u201d ou \u201c<\/span><b>valorisation<\/b><span style=\"font-weight: 400\">\u201d des donn\u00e9es personnelles d\u00e9signe le fait d\u2019assigner une valeur marchande \u00e0 ces donn\u00e9es afin de les exploiter \u00e0 des fins commerciales. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Malgr\u00e9 les nombreux scandales mis au jour ces derni\u00e8res ann\u00e9es quant \u00e0 la revente et \u00e0 l\u2019utilisation frauduleuse de donn\u00e9es d\u2019utilisateurs, cette pratique demeure monnaie courante sur le Web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2019\/01\/mon\u00e9tisation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7779\" src=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2019\/01\/mon\u00e9tisation.jpg?resize=640%2C386\" alt=\"Mon\u00e9tisation\" width=\"640\" height=\"386\" srcset=\"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2019\/01\/mon\u00e9tisation.jpg?w=5000&amp;ssl=1 5000w, https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2019\/01\/mon\u00e9tisation.jpg?resize=450%2C272&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2019\/01\/mon\u00e9tisation.jpg?resize=768%2C463&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2019\/01\/mon\u00e9tisation.jpg?resize=1200%2C724&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2019\/01\/mon\u00e9tisation.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2019\/01\/mon\u00e9tisation.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><span style=\"color: #ff7813\">Donn\u00e9es \u00e0 caract\u00e8re personnel : quelle protection pour les utilisateurs du Web ?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">En naviguant sur internet, les internautes communiquent, consciemment ou non, des informations qui les concernent. Ces informations peuvent alors \u00eatre stock\u00e9es et vendues \u00e0 des tiers qu\u2019il est souvent difficile de localiser. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Une <\/span><b>donn\u00e9e personnelle<\/b><span style=\"font-weight: 400\"> d\u00e9signe toute information permettant d\u2019identifier une personne physique :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nom<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adresse mail<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Num\u00e9ro de t\u00e9l\u00e9phone<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enregistrement vocal, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Il peut \u00e9galement s\u2019agir d\u2019<\/span><b>informations sensibles<\/b><span style=\"font-weight: 400\"> telle qu\u2019une orientation sexuelle ou religieuse. Les simples habitudes de navigation sont aussi collect\u00e9es afin de d\u00e9finir, entre autres, les go\u00fbts et les centres d\u2019int\u00e9r\u00eat d\u2019un individu. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Face \u00e0 ce ph\u00e9nom\u00e8ne d\u2019utilisation non consentie de donn\u00e9es sensibles, l\u2019Union Europ\u00e9enne a r\u00e9agi afin de s\u2019adapter aux enjeux num\u00e9riques actuels et ainsi mieux prot\u00e9ger ses citoyens. Le <\/span><a href=\"https:\/\/www.cnil.fr\/fr\/le-reglement-europeen-sur-la-protection-des-donnees\"><span style=\"font-weight: 400\">r\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles<\/span><\/a><span style=\"font-weight: 400\">, adopt\u00e9 en mai 2018, soumet les entreprises op\u00e9rant en Europe \u00e0 l\u2019obligation d\u2019assurer la protection continue de ces donn\u00e9es. Toute utilisation de ces derni\u00e8res doit s\u2019inscrire dans une d\u00e9marche transparente afin de redonner aux citoyens europ\u00e9ens la <\/span><b>ma\u00eetrise de leurs informations personnelles<\/b><span style=\"font-weight: 400\">. <\/span><br \/>\n<span style=\"font-weight: 400\">L\u2019action des autorit\u00e9s europ\u00e9ennes et nationales est apparue comme une urgence face \u00e0 l\u2019omnipr\u00e9sence de g\u00e9ants du Web dans la quasi-totalit\u00e9 des services num\u00e9riques. Pour ces g\u00e9ants, commun\u00e9ment d\u00e9sign\u00e9s par le terme \u201c<\/span><b>GAFAM<\/b><span style=\"font-weight: 400\">\u201d, les donn\u00e9es des utilisateurs constituent une <\/span><b>ressource de grande valeur<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff7813\">GAFAM : qui sont-ils et comment utilisent-ils les donn\u00e9es ?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">L\u2019acronyme <\/span><b>GAFAM<\/b><span style=\"font-weight: 400\"> &#8211; <\/span><b>G<\/b><span style=\"font-weight: 400\">oogle, <\/span><b>A<\/b><span style=\"font-weight: 400\">pple, <\/span><b>F<\/b><span style=\"font-weight: 400\">acebook, <\/span><b>A<\/b><span style=\"font-weight: 400\">mazon et <\/span><b>M<\/b><span style=\"font-weight: 400\">icrosoft &#8211; correspond aux cinq grandes firmes am\u00e9ricaines dominantes sur le march\u00e9 num\u00e9rique actuel. Celles-ci sont, de par leur taille et leur large offre de services, tr\u00e8s influentes en Europe et dans le reste du monde.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Si ces mastodontes du num\u00e9rique proposent une offre de services diff\u00e9renci\u00e9e &#8211; voir l\u2019image ci-dessous &#8211;<strong>\u00a0la majeure partie<\/strong><\/span><b>\u00a0du march\u00e9 de l\u2019utilisation des donn\u00e9es personnelles<\/b><span style=\"font-weight: 400\"> est aujourd\u2019hui entre leurs mains. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Gr\u00e2ce \u00e0 l\u2019utilisation des donn\u00e9es de navigation d\u2019un utilisateur, Facebook peut, entre autres, vendre des espaces publicitaires en ligne cibl\u00e9s afin d\u2019optimiser l\u2019impact des campagnes des marques. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<figure id=\"attachment_7772\" aria-describedby=\"caption-attachment-7772\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2019\/01\/GAFAM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7772\" src=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2019\/01\/GAFAM.png?resize=640%2C427\" alt=\"Lib\u00e9ration.fr- Guillot, Julien. Ao\u00fbt 2018. &quot;Ne les appelez plus jamais GAFAM&quot;\" width=\"640\" height=\"427\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-7772\" class=\"wp-caption-text\">Lib\u00e9ration.fr- Guillot, Julien. Ao\u00fbt 2018. <a href=\"https:\/\/www.liberation.fr\/futurs\/2018\/08\/01\/ne-les-appelez-plus-jamais-gafam_1670096\">\u00ab\u00a0Ne les appelez plus jamais GAFAM\u00a0\u00bb<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">A travers leur omnipr\u00e9sence, ces g\u00e9ants r\u00e9pertorient toutes les informations susceptibles de <\/span><b>d\u00e9finir vos comportement de consommation<\/b><span style=\"font-weight: 400\"> et contribuent dans ce sens \u00e0 <\/span><b>influencer vos choix<\/b><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Lorsqu\u2019une requ\u00eate est ex\u00e9cut\u00e9e sur Google par exemple, celle-ci est automatiquement <\/span><b>index\u00e9e<\/b><span style=\"font-weight: 400\">, c\u2019est \u00e0 dire copi\u00e9e et stock\u00e9e dans les serveurs du moteur de recherche. Google identifie \u00e9galement l\u2019appareil utilis\u00e9 pour la requ\u00eate, son propri\u00e9taire, les donn\u00e9es qui lui sont associ\u00e9es, sa localisation, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Si les GAFAM sont d\u00e9sormais soumis \u00e0 la r\u00e9gulation europ\u00e9enne quant au consentement obligatoire des propri\u00e9taires de donn\u00e9es, les demandes de consentement sont la plupart du temps vagues et excessivement longues. Souvent consid\u00e9r\u00e9s comme \u00e0 la pointe de l\u2019innovation, il devient de plus en plus difficile de se passer des services offerts par ces g\u00e9ants. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Toutefois, on assiste aujourd\u2019hui \u00e0 l\u2019essor progressif de solutions digitales ind\u00e9pendantes des GAFAM, qui proposent une offre de services similaire ainsi qu\u2019un r\u00e9el confort d\u2019utilisation. \u201c<\/span><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Qwant\"><b>Qwant<\/b><\/a><span style=\"font-weight: 400\">\u201d et \u201c<\/span><a href=\"https:\/\/fr.wikipedia.org\/wiki\/DuckDuckGo\"><b>DuckDuckGo<\/b><\/a><span style=\"font-weight: 400\">\u201d, sont des exemple de moteurs de recherche qui s\u2019inscrivent dans cette d\u00e9marche.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff7813\">Solution Hakisa : s\u00e9curisez vos donn\u00e9es et celles de vos utilisateurs<\/span><\/h2>\n<p><span style=\"font-weight: 400\">La solution Hakisa est h\u00e9berg\u00e9e en Allemagne, sur une infrastructure s\u00e9curis\u00e9e afin d\u2019assurer un niveau de confidentialit\u00e9 optimal. Ce niveau est garanti par des proc\u00e9dures de contr\u00f4le r\u00e9alis\u00e9es r\u00e9guli\u00e8rement par des prestataires sp\u00e9cialis\u00e9s. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Lors de la navigation sur la plateforme Hakisa, aucune donn\u00e9e n\u2019est index\u00e9e par les moteurs de recherche. Les photos des utilisateurs sont prot\u00e9g\u00e9es et leurs activit\u00e9s (comme l\u2019\u00e9change de messages) crypt\u00e9es. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Depuis sa cr\u00e9ation, Hakisa s\u2019engage \u00e0 ne pas partager ou revendre \u00e0 des tiers les donn\u00e9es des utilisateurs de la plateforme. Toute utilisation des donn\u00e9es personnelles requiert le consentement \u00e9clair\u00e9 des propri\u00e9taires de ces donn\u00e9es.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Afin d\u2019en apprendre davantage sur la <\/span><a href=\"https:\/\/www.hakisa.com\/legal-pages#LegalPagePrivacy\"><span style=\"font-weight: 400\">politique de protection des donn\u00e9es personnelles<\/span><\/a><span style=\"font-weight: 400\"> de Hakisa, d\u00e9couvrez notre article de blog \u00e0 ce sujet ou <a title=\"Contacter Hakisa par email\" href=\"mailto:contact@hakisa.com\">contactez-nous<\/a> !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u201cmon\u00e9tisation\u201d ou \u201cvalorisation\u201d des donn\u00e9es personnelles d\u00e9signe le fait d\u2019assigner une valeur marchande \u00e0 ces donn\u00e9es afin de les exploiter \u00e0 des fins commerciales. \u00a0\u00a0 Malgr\u00e9 les nombreux scandales mis au jour ces derni\u00e8res ann\u00e9es quant \u00e0 la revente et \u00e0 l\u2019utilisation frauduleuse de donn\u00e9es d\u2019utilisateurs, cette pratique demeure monnaie courante sur le Web.<\/p>\n","protected":false},"author":6,"featured_media":7779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1344],"tags":[1296,1297,1292,5,1102,1298,1293],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mieux comprendre la mon\u00e9tisation des donn\u00e9es personnelles<\/title>\n<meta name=\"description\" content=\"La mon\u00e9tisation des donn\u00e9es personnelles est devenue presque automatique sur le web. 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