{"id":6598,"date":"2016-07-04T14:04:35","date_gmt":"2016-07-04T14:04:35","guid":{"rendered":"http:\/\/blog.hakisa.com\/?p=6598"},"modified":"2019-07-22T09:42:05","modified_gmt":"2019-07-22T09:42:05","slug":"monetiser-son-audience-en-rendant-service","status":"publish","type":"post","link":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/","title":{"rendered":"Comment mon\u00e9tiser son audience en lui rendant service ?"},"content":{"rendered":"

Pour beaucoup d\u2019entre nous, Internet est gratuit. De nombreux services du quotidien sont en effet accessibles gratuitement par l\u2019utilisateur final : recherche, actualit\u00e9s, vid\u00e9os, r\u00e9seaux sociaux etc. \u00a0<\/span><\/p>\n

Lorsqu\u2019un site propose un service gratuitement, <\/span>l\u2019internaute est souvent au coeur de la strat\u00e9gie de mon\u00e9tisation<\/b> : la publicit\u00e9, \u00e0 travers la navigation de l\u2019utilisateur, permet par exemple de financer le service.<\/span><\/p>\n

Ce mod\u00e8le de financement est risqu\u00e9 et <\/span>demande un trafic tr\u00e8s important <\/b>qui n\u2019est au final atteint que par tr\u00e8s peu de sites. La question de la mon\u00e9tisation se pose donc pour les sites ayant de plus faibles audiences.<\/span><\/p>\n

\"Banni\u00e8re<\/span><\/p>\n

Mon\u00e9tiser son audience<\/b><\/span><\/h2>\n

Pour ces sites, un des crit\u00e8res essentiels pour mon\u00e9tiser son audience est d\u2019<\/span>avoir une audience bien qualifi\u00e9e et fid\u00e8le<\/b>. C\u2019est-\u00e0-dire des utilisateurs qui reviennent sur le site car ils y trouvent un usage, un int\u00e9r\u00eat.<\/span><\/p>\n

Pour cela, il est bien s\u00fbr n\u00e9cessaire de<\/span> proposer du contenu de qualit\u00e9 et des services utiles<\/b> au quotidien mais il devient imp\u00e9ratif de pouvoir \u00e9tablir une<\/span> communication de qualit\u00e9<\/b> c\u2019est-\u00e0-dire honn\u00eate et r\u00e9guli\u00e8re avec ses membres.<\/span><\/p>\n

De plus, l\u2019\u00e8re de l\u2019internet social (Web 2.0) met la communaut\u00e9 au centre des actes d\u2019achat ou d\u2019usage sur le web depuis plusieurs ann\u00e9es. Cette socialisation des \u00e9changes nous d\u00e9montre qu\u2019il faut s\u2019orienter vers <\/span>une gestion communautaire de son audience pour transformer ses utilisateurs en clients<\/b>. Concr\u00e8tement, il va d\u2019abord falloir offrir son expertise pour ensuite mon\u00e9tiser ses services.<\/span><\/p>\n

Facile \u00e0 dire, plus difficile \u00e0 faire ! En effet, il n\u2019est pas forc\u00e9ment naturel d\u2019offrir avant de recevoir. Il faut donc une r\u00e9elle volont\u00e9 et de bons outils.<\/span><\/p>\n

Les entreprises doivent<\/span> instaurer un v\u00e9ritable dialogue avec leurs utilisateurs<\/b> plut\u00f4t que les assommer d\u2019un discours purement commercial. Ainsi, gr\u00e2ce au dialogue, l\u2019entreprise cerne son audience et peut ensuite <\/span>mettre en avant les services et produits qui r\u00e9pondent aux besoins r\u00e9els de sa communaut\u00e9.<\/b><\/p>\n

La recette est simple sur le papier : instaurer un dialogue honn\u00eate pour proposer des services de qualit\u00e9 et une expertise l\u00e9gitime aux yeux des utilisateurs. Pour ce faire, la recette doit s\u2019appuyer sur des ustensiles performants.<\/span><\/p>\n

Quel outil pour mon\u00e9tiser son audience ?<\/b><\/span><\/h2>\n

Chez Hakisa<\/a>, nous pensons qu\u2019un <\/span>outil de gestion de communaut\u00e9 <\/b>doit \u00eatre simple et agr\u00e9able \u00e0 utiliser aussi bien par son administrateur que par ses utilisateurs finaux.<\/span><\/p>\n

L\u2019outil doit permettre une <\/span>cr\u00e9ation de contenu <\/b>ais\u00e9e par l\u2019animateur (community manager) ainsi que la mise \u00e0 disposition de services digitaux d\u00e9di\u00e9s \u00e0 la communaut\u00e9. Les<\/span> \u00e9changes entre animateurs et membres<\/b> de la communaut\u00e9 doivent pouvoir se faire en public (1toN) ou en priv\u00e9 (1to1) pour r\u00e9pondre aux besoins de chacun. De plus, l\u2019\u00e9volution du web avec l’apparition des objets connect\u00e9s va induire le besoin de les int\u00e9grer dans de tels outils.<\/span><\/p>\n

La confiance est \u00e9galement un point essentiel et la garantie de s\u00e9curisation des \u00e9changes et des donn\u00e9es et de plus en plus per\u00e7ue comme un \u00e9l\u00e9ment essentiel par les utilisateurs. Il faut donc avoir un outil qui permette <\/span>la gestion de communaut\u00e9s publiques<\/b> (ouvertes \u00e0 tous) <\/span>et ferm\u00e9es<\/b> (sur invitation) afin de s\u2019adapter \u00e0 chaque communaut\u00e9.<\/span><\/p>\n

L\u2019<\/span>int\u00e9gration d\u2019objets connect\u00e9s<\/b> comme membres actifs de communaut\u00e9s (permettant le d\u00e9clenchement de conversations entre membres suite \u00e0 un \u00e9v\u00e9nement d\u00e9tect\u00e9 par l\u2019objet par exemple) va devenir dans les prochaines ann\u00e9es une obligation.<\/span><\/p>\n

Enfin, l\u2019outil utilis\u00e9 doit \u00eatre <\/span>peu on\u00e9reux<\/b> afin de maximaliser la marge.<\/span><\/p>\n

Aujourd’hui Hakisa collabore avec de nombreux partenaires et travaille sur un outil cl\u00e9 en main qui permet de r\u00e9unir les personnes, les services et l’internet des objets<\/strong>. Avec la volont\u00e9 de rendre service aussi bien \u00e0 ses partenaires qu’\u00e0 leurs communaut\u00e9s d’utilisateurs, nos solutions<\/a> facilitent le quotidien des utilisateurs et permettent aux professionnels, si ils le souhaitent, de mon\u00e9tiser leur base de clients et de l’agrandir.<\/span><\/p>\n


\n<\/span>Pour plus d\u2019informations, rendez-vous sur<\/span> Hakisa.com<\/span><\/a> ou contactez-nous \u00e0 l\u2019adresse contact@hakisa.com<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour beaucoup d\u2019entre nous, Internet est gratuit. De nombreux services du quotidien sont en effet accessibles gratuitement par l\u2019utilisateur final : recherche, actualit\u00e9s, vid\u00e9os, r\u00e9seaux sociaux etc. \u00a0 Lorsqu\u2019un site propose un service gratuitement, l\u2019internaute est souvent au coeur de la strat\u00e9gie de mon\u00e9tisation : la publicit\u00e9, \u00e0 travers la navigation de l\u2019utilisateur, permet par<\/p>\n","protected":false},"author":6,"featured_media":6613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1344],"tags":[1101,5,1102,1103,513,1104],"yoast_head":"\nComment mon\u00e9tiser son audience en lui rendant service ?<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 une technologie simple, adaptable et \u00e9volutive, Hakisa propose un outil professionnel pour animer sa communaut\u00e9 et mon\u00e9tiser son audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mon\u00e9tiser son audience en lui rendant service ?\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 une technologie simple, adaptable et \u00e9volutive, Hakisa propose un outil professionnel pour animer sa communaut\u00e9 et mon\u00e9tiser son audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ez votre plateforme de services socialement responsable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Hakisa.fr\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-04T14:04:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-22T09:42:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"adminfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HakisaTeam\" \/>\n<meta name=\"twitter:site\" content=\"@HakisaTeam\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/\"},\"author\":{\"name\":\"adminfr\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/#\/schema\/person\/79fe95b177c61ced1d9d5151bfbd8f59\"},\"headline\":\"Comment mon\u00e9tiser son audience en lui rendant service ?\",\"datePublished\":\"2016-07-04T14:04:35+00:00\",\"dateModified\":\"2019-07-22T09:42:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/\"},\"wordCount\":720,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1\",\"keywords\":[\"gestion de communaut\u00e9s\",\"Hakisa\",\"mon\u00e9tisation\",\"mon\u00e9tiser son audience\",\"Services\",\"technologie Hakisa\"],\"articleSection\":[\"Notre expertise\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/\",\"url\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/\",\"name\":\"Comment mon\u00e9tiser son audience en lui rendant service ?\",\"isPartOf\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1\",\"datePublished\":\"2016-07-04T14:04:35+00:00\",\"dateModified\":\"2019-07-22T09:42:05+00:00\",\"description\":\"Gr\u00e2ce \u00e0 une technologie simple, adaptable et \u00e9volutive, Hakisa propose un outil professionnel pour animer sa communaut\u00e9 et mon\u00e9tiser son audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1\",\"width\":1200,\"height\":628,\"caption\":\"Banni\u00e8re comment mon\u00e9tiser son audience en rendant service\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.hakisa.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment mon\u00e9tiser son audience en lui rendant service ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/#website\",\"url\":\"https:\/\/www.hakisa.com\/fr\/\",\"name\":\"Cr\u00e9ez votre plateforme de services socialement responsable\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hakisa.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/#organization\",\"name\":\"Hakisa\",\"url\":\"https:\/\/www.hakisa.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.hakisa.com\/wp-content\/uploads\/2019\/04\/logohakisa.png?fit=385%2C95&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.hakisa.com\/wp-content\/uploads\/2019\/04\/logohakisa.png?fit=385%2C95&ssl=1\",\"width\":385,\"height\":95,\"caption\":\"Hakisa\"},\"image\":{\"@id\":\"https:\/\/www.hakisa.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Hakisa.fr\",\"https:\/\/x.com\/HakisaTeam\",\"https:\/\/www.linkedin.com\/company\/hakisa\",\"https:\/\/www.youtube.com\/channel\/UCMuN-43nW8_F4zFz5IQuXMg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/#\/schema\/person\/79fe95b177c61ced1d9d5151bfbd8f59\",\"name\":\"adminfr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.hakisa.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d49fbaa8664e8f2787edf461d9727f4c?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d49fbaa8664e8f2787edf461d9727f4c?s=96&d=blank&r=g\",\"caption\":\"adminfr\"},\"url\":\"https:\/\/www.hakisa.com\/fr\/blog\/author\/adminfr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment mon\u00e9tiser son audience en lui rendant service ?","description":"Gr\u00e2ce \u00e0 une technologie simple, adaptable et \u00e9volutive, Hakisa propose un outil professionnel pour animer sa communaut\u00e9 et mon\u00e9tiser son audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment mon\u00e9tiser son audience en lui rendant service ?","og_description":"Gr\u00e2ce \u00e0 une technologie simple, adaptable et \u00e9volutive, Hakisa propose un outil professionnel pour animer sa communaut\u00e9 et mon\u00e9tiser son audience.","og_url":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/","og_site_name":"Cr\u00e9ez votre plateforme de services socialement responsable","article_publisher":"https:\/\/www.facebook.com\/Hakisa.fr","article_published_time":"2016-07-04T14:04:35+00:00","article_modified_time":"2019-07-22T09:42:05+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1","type":"image\/png"}],"author":"adminfr","twitter_card":"summary_large_image","twitter_creator":"@HakisaTeam","twitter_site":"@HakisaTeam","twitter_misc":{"\u00c9crit par":"adminfr","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#article","isPartOf":{"@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/"},"author":{"name":"adminfr","@id":"https:\/\/www.hakisa.com\/fr\/#\/schema\/person\/79fe95b177c61ced1d9d5151bfbd8f59"},"headline":"Comment mon\u00e9tiser son audience en lui rendant service ?","datePublished":"2016-07-04T14:04:35+00:00","dateModified":"2019-07-22T09:42:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/"},"wordCount":720,"commentCount":0,"publisher":{"@id":"https:\/\/www.hakisa.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1","keywords":["gestion de communaut\u00e9s","Hakisa","mon\u00e9tisation","mon\u00e9tiser son audience","Services","technologie Hakisa"],"articleSection":["Notre expertise"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/","url":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/","name":"Comment mon\u00e9tiser son audience en lui rendant service ?","isPartOf":{"@id":"https:\/\/www.hakisa.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage"},"image":{"@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1","datePublished":"2016-07-04T14:04:35+00:00","dateModified":"2019-07-22T09:42:05+00:00","description":"Gr\u00e2ce \u00e0 une technologie simple, adaptable et \u00e9volutive, Hakisa propose un outil professionnel pour animer sa communaut\u00e9 et mon\u00e9tiser son audience.","breadcrumb":{"@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#primaryimage","url":"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2016\/07\/monetiser-audience-rendre-service-web-banniere.png?fit=1200%2C628&ssl=1","width":1200,"height":628,"caption":"Banni\u00e8re comment mon\u00e9tiser son audience en rendant service"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hakisa.com\/fr\/blog\/monetiser-son-audience-en-rendant-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.hakisa.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment mon\u00e9tiser son audience en lui rendant service ?"}]},{"@type":"WebSite","@id":"https:\/\/www.hakisa.com\/fr\/#website","url":"https:\/\/www.hakisa.com\/fr\/","name":"Cr\u00e9ez votre plateforme de services socialement responsable","description":"","publisher":{"@id":"https:\/\/www.hakisa.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hakisa.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.hakisa.com\/fr\/#organization","name":"Hakisa","url":"https:\/\/www.hakisa.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.hakisa.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.hakisa.com\/wp-content\/uploads\/2019\/04\/logohakisa.png?fit=385%2C95&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.hakisa.com\/wp-content\/uploads\/2019\/04\/logohakisa.png?fit=385%2C95&ssl=1","width":385,"height":95,"caption":"Hakisa"},"image":{"@id":"https:\/\/www.hakisa.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Hakisa.fr","https:\/\/x.com\/HakisaTeam","https:\/\/www.linkedin.com\/company\/hakisa","https:\/\/www.youtube.com\/channel\/UCMuN-43nW8_F4zFz5IQuXMg"]},{"@type":"Person","@id":"https:\/\/www.hakisa.com\/fr\/#\/schema\/person\/79fe95b177c61ced1d9d5151bfbd8f59","name":"adminfr","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.hakisa.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d49fbaa8664e8f2787edf461d9727f4c?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d49fbaa8664e8f2787edf461d9727f4c?s=96&d=blank&r=g","caption":"adminfr"},"url":"https:\/\/www.hakisa.com\/fr\/blog\/author\/adminfr\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/posts\/6598"}],"collection":[{"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/comments?post=6598"}],"version-history":[{"count":1,"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/posts\/6598\/revisions"}],"predecessor-version":[{"id":10563,"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/posts\/6598\/revisions\/10563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/media\/6613"}],"wp:attachment":[{"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/media?parent=6598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/categories?post=6598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hakisa.com\/fr\/wp-json\/wp\/v2\/tags?post=6598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}