{"id":5823,"date":"2015-06-29T11:36:54","date_gmt":"2015-06-29T09:36:54","guid":{"rendered":"http:\/\/blog.hakisa.com\/?p=5823"},"modified":"2015-06-29T11:36:54","modified_gmt":"2015-06-29T09:36:54","slug":"economie-collaborative-seniors","status":"publish","type":"post","link":"https:\/\/www.hakisa.com\/fr\/blog\/economie-collaborative-seniors\/","title":{"rendered":"\u00c9conomie collaborative : o\u00f9 se situent les s\u00e9niors ?"},"content":{"rendered":"

BlaBlaCar, Airbnb, LeBonCoin, KissKissBankBank,\u2026 Toutes ces marques aujourd\u2019hui tr\u00e8s connues constituent une part importante\u00a0de l’\u00e9conomie collaborative<\/strong>, un mod\u00e8le \u00e9conomique qui doit son succ\u00e8s au d\u00e9veloppement du web 2.0.<\/p>\n

Les Silver Surfers<\/a> sont de plus en plus nombreux, comment se positionnent-ils par rapport \u00e0 cette \u00e9conomie en plein boom\u00a0? Hakisa revient sur les enjeux de l’\u00e9conomie collaborative par rapport au public s\u00e9nior.<\/p>\n

Qu\u2019est-ce que l’\u00e9conomie collaborative\u00a0?<\/span><\/h2>\n

D\u2019abord apparue en 1978, cette expression invent\u00e9e par Felson et Spaeth d\u00e9signe \u00e0 l\u2019\u00e9poque \u00ab\u00a0les \u00e9v\u00e9nements dans lesquels une ou plusieurs personnes consomment des biens ou des services \u00e9conomiques dans un processus qui consiste \u00e0 se livrer \u00e0 des activit\u00e9s\u00a0communes\u00a0\u00bb<\/em>.<\/p>\n

Avec l\u2019essor des nouvelles technologies et le web 2.0, le terme \u00ab \u00e9conomie collaborative\u00a0\u00bb, s\u2019il d\u00e9signe toujours un \u00e9change de biens et services entre particuliers, s\u2019\u00e9toffe et prend un tout autre sens en 2010.<\/p>\n

Aujourd\u2019hui, l’\u00e9conomie collaborative ou \u00e9conomie de partage, inclut la consommation collaborative<\/strong> (covoiturage, couchsurfing, etc.), la finance collaborative<\/strong> (crowdfunding), les modes de vie collaboratifs<\/strong> (colocation, espace de coworking, etc.) et la production contributive<\/strong> (Do It Yourself, Fablabs, etc.).<\/p>\n

\"Economie<\/p>\n

Le concept d’\u00e9conomie collaborative estime que la collaboration entre les individus est au c\u0153ur de toute organisation. S\u2019inscrivant dans un contexte de\u00a0 crise \u00e9conomique et de sensibilisation \u00e9cologique, elle s\u2019appuie sur des valeurs de lien social, de partage et de pratiques \u00e9cologiques<\/strong>.<\/p>\n

Les avantages de l’\u00e9conomie collaborative<\/span><\/h2>\n

Pr\u00e8s de la moiti\u00e9 des fran\u00e7ais a d\u00e9j\u00e0 eu recours \u00e0 l’\u00e9conomie collaborative pour plusieurs raisons<\/a>.
\n53% des acheteurs estiment qu\u2019ils font des \u00e9conomies et 60% des vendeurs appr\u00e9cient le compl\u00e9ment de revenus.<\/p>\n

Au-del\u00e0 de l\u2019aspect financier, les fran\u00e7ais voient une v\u00e9ritable id\u00e9ologie dans l’\u00e9conomie de collaborative. 88% pensent qu\u2019elle permet de recr\u00e9er du lien social<\/a><\/strong> et quasiment autant pensent qu\u2019elle remet l\u2019humain au centre de l’\u00e9conomie (86%).<\/p>\n

Si ce mod\u00e8le \u00e9conomique plait, il se r\u00e9pand gr\u00e2ce \u00e0 l\u2019\u00e9volution des technologies. En effet, 85% des particuliers s\u2019accordent \u00e0 dire qu\u2019Internet donne un nouveau souffle \u00e0 l’\u00e9conomie collaborative<\/strong>.<\/p>\n

C\u2019est le covoiturage qui caracole en t\u00eate des services utilis\u00e9s et propos\u00e9s entre particuliers. En 2013, on compte 10 millions de voyageurs transport\u00e9s par le service BlaBlaCar.<\/p>\n

Les s\u00e9niors et l’\u00e9conomie collaborative<\/span><\/h2>\n

Lorsqu\u2019il s\u2019agit de prendre part \u00e0 cette nouvelle \u00e9conomie, les s\u00e9niors ne sont pas en reste\u00a0! Selon l\u2019\u00e9tude OC&C Strategy<\/a>, 46% des s\u00e9niors ont d\u00e9j\u00e0\u00a0 eu recours \u00e0 des sites collaboratifs<\/strong>.<\/p>\n

\"Economie<\/p>\n

Les s\u00e9niors consomment des services collaboratifs principalement pour \u00e9viter de poss\u00e9der un produit qu\u2019ils n\u2019utiliseraient pas tous les jours.<\/p>\n

Pour les s\u00e9niors, la motivation \u00e0 proposer ou vendre un service en ligne n\u2019est pas uniquement financi\u00e8re.
\n37% partagent des biens et services pour gagner de l\u2019argent, contre 77% chez les plus jeunes. Les Silver Surfers sont 43% \u00e0 vouloir avant tout faire profiter d\u2019autres particuliers des biens et services qu\u2019ils ont \u00e0 partager.<\/strong><\/p>\n

Si les s\u00e9niors se lancent dans le covoiturage, le partage d\u2019appartement ou les colocations interg\u00e9n\u00e9rationnelles<\/strong>, le march\u00e9 des achats en ligne est encore \u00e0 conqu\u00e9rir.<\/p>\n

Les s\u00e9niors font confiance aux grandes enseignes pour leurs achats en ligne et ont besoin d\u2019un interm\u00e9diaire de confiance <\/strong>pour franchir le pas de l\u2019achat entre particuliers.<\/p>\n

Les s\u00e9niors, motiv\u00e9s par l\u2019esprit de partage de l’\u00e9conomie collaborative, repr\u00e9sentent une cible int\u00e9ressante pour les plateformes collaboratives. Gagner la confiance des Silver Surfers repr\u00e9sente un atout non n\u00e9gligeable pour ce march\u00e9 grandissant qui doit encore faire un effort pour gagner la confiance de nos a\u00een\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

BlaBlaCar, Airbnb, LeBonCoin, KissKissBankBank,\u2026 Toutes ces marques aujourd\u2019hui tr\u00e8s connues constituent une part importante\u00a0de l’\u00e9conomie collaborative, un mod\u00e8le \u00e9conomique qui doit son succ\u00e8s au d\u00e9veloppement du web 2.0. Les Silver Surfers sont de plus en plus nombreux, comment se positionnent-ils par rapport \u00e0 cette \u00e9conomie en plein boom\u00a0? Hakisa revient sur les enjeux de l’\u00e9conomie<\/p>\n","protected":false},"author":6,"featured_media":5981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[915,916,303,66,255,11,423,451],"yoast_head":"\n\u00c9conomie collaborative : o\u00f9 se situent les s\u00e9niors ?<\/title>\n<meta name=\"description\" content=\"Depuis 2010, l'\u00e9conomie collaborative explose, notamment sur Internet. 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