{"id":4532,"date":"2014-11-04T09:40:34","date_gmt":"2014-11-04T09:40:34","guid":{"rendered":"http:\/\/blog.hakisa.com\/?p=4532"},"modified":"2019-07-22T10:04:43","modified_gmt":"2019-07-22T10:04:43","slug":"seniors-smartphones-connectes","status":"publish","type":"post","link":"https:\/\/www.hakisa.com\/fr\/blog\/seniors-smartphones-connectes\/","title":{"rendered":"Seniors et smartphones: quand seront-ils connect\u00e9s ?"},"content":{"rendered":"<p>Les seniors sont de plus en plus nombreux \u00e0 vouloir \u00eatre connect\u00e9s\u00a0! Friands de nouvelles technologies et \u00e9tant les plus gros consommateurs en France, pr\u00e8s de\u00a0<strong>80% des plus de 55 ans souhaiteraient s\u2019\u00e9quiper d\u2019un smartphone,<\/strong>\u00a0selon une \u00e9tude de <a href=\"http:\/\/www.silvereco.fr\/wp-content\/barometre-doro-seniorstrategic.pdf\">Senior Strategic<\/a><strong>.<\/strong><\/p>\n<p>Si la moiti\u00e9 des fran\u00e7ais en est \u00e9quip\u00e9e, ce sont\u00a0<strong>seulement 20% des 60-69 ans qui poss\u00e8dent un t\u00e9l\u00e9phone connect\u00e9<\/strong>. Ce chiffre chute m\u00eame jusque moins de 5% pour les plus de 70 ans\u00a0!<\/p>\n<p>Alors, qu\u2019est-ce qui emp\u00eache les seniors de sauter le pas\u00a0?<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2014\/10\/Smartphone-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4535\" src=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2014\/10\/Smartphone-1-1024x680.png?resize=584%2C387\" alt=\"\" width=\"584\" height=\"387\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><span style=\"color: #ff9900\"><strong>Smartphone\u00a0: quelle utilisation pour les seniors ?<\/strong><\/span><\/h2>\n<p>T\u00e9l\u00e9phone, r\u00e9seau social, appareil photo, t\u00e9l\u00e9vision, mp3, magasin, journal et bien d\u2019autres\u00a0: autant de fonctions que le smartphone d\u2019aujourd\u2019hui remplit.<br \/>\nLes plus de 55 ans jugent cette multitude de fonctionnalit\u00e9s comme n&rsquo;\u00e9tant pas essentielle. En effet, ils ont des <strong>besoins simples et un usage familial du smartphone<\/strong>. Un senior veut utiliser son t\u00e9l\u00e9phone portable avant tout pour\u00a0:<\/p>\n<ul>\n<li>T\u00e9l\u00e9phoner et envoyer des SMS<\/li>\n<li>Lire ses mails<\/li>\n<li>Suivre les actualit\u00e9s et la m\u00e9t\u00e9o<\/li>\n<li>Consulter ses comptes en ligne<\/li>\n<\/ul>\n<h2><span style=\"color: #ff9900\"><strong>A quoi ressemble un smartphone pour senior\u00a0?<\/strong><\/span><\/h2>\n<p>Si l\u2019utilisation du smartphone est instinctive pour beaucoup, , la \u00ab\u00a0moins jeune g\u00e9n\u00e9ration\u00a0\u00bb quant \u00e0 elle, le juge souvent comme un <strong>objet trop complexe<\/strong>. Les seniors veulent \u00eatre connect\u00e9s oui, mais via un appareil qui leur est <strong>accessible<\/strong>.<\/p>\n<p>Le mot d\u2019ordre \u00e0 respecter\u00a0pour un bon smartphone pour senior est \u00ab\u00a0<strong>simplicit\u00e9<\/strong>\u00a0\u00bb.<\/p>\n<p>Pour un public peu habitu\u00e9 au tactile, il est essentiel d\u2019int\u00e9grer la\u00a0<strong>technologie <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Haptique#Interfaces_haptiques\">haptique<\/a>\u00a0<\/strong>\u00e0 l\u2019\u00e9cran tactile, une technologie qui permet de sentir la pression que l\u2019on exerce sur l\u2019\u00e9cran.<\/p>\n<p>De plus, l\u2019appareil ne doit pas \u00eatre compl\u00e8tement tactile. Les\u00a0<strong>boutons physiques<\/strong>\u00a0permettant d\u2019acc\u00e9der au menu, revenir \u00e0 l\u2019accueil ou effectuer un appel d\u2019urgence sont tr\u00e8s demand\u00e9s.<\/p>\n<figure id=\"attachment_4563\" aria-describedby=\"caption-attachment-4563\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2014\/10\/10310475204_9130d7188a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4563\" src=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2014\/10\/10310475204_9130d7188a.jpg?resize=500%2C334\" alt=\"\" width=\"500\" height=\"334\" srcset=\"https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2014\/10\/10310475204_9130d7188a.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.hakisa.com\/fr\/wp-content\/uploads\/sites\/1\/2014\/10\/10310475204_9130d7188a.jpg?resize=450%2C301&amp;ssl=1 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-4563\" class=\"wp-caption-text\"><em>Une phablette avec un \u00e9cran de 5.9 pouces (15 cm)<\/em><\/figcaption><\/figure>\n<p>Enfin, le plus gros probl\u00e8me que rencontrent les seniors avec les smartphones classiques est sans doute la taille\u00a0! Les caract\u00e8res, les ic\u00f4nes et l\u2019\u00e9cran doivent \u00eatre\u00a0<strong>plus grands<\/strong>. Bien souvent, les plus de 55 pr\u00e9f\u00e8rent une <strong>phablette<\/strong>, \u00e0 mi-chemin entre t\u00e9l\u00e9phone et tablette avec un \u00e9cran mesurant entre 5 et 7 pouces (12.7cm \u00e0 17.5 cm).<\/p>\n<h2><span style=\"color: #ff9900\"><strong>Quelles applications mobiles pour les seniors\u00a0?<\/strong><\/span><\/h2>\n<p>Au-del\u00e0 des caract\u00e9ristiques physiques de l\u2019appareil, ce qui freine les seniors dans l\u2019achat d\u2019un smartphone, c\u2019est le manque d\u2019applications adapt\u00e9es.<\/p>\n<p>En effet, il est imp\u00e9ratif de proposer une\u00a0<strong>interface d\u00e9di\u00e9e<\/strong>\u00a0c\u2019est-\u00e0-dire \u00e9quiper le smartphone d\u2019une version simplifi\u00e9e du syst\u00e8me d\u2019exploitation avec des\u00a0<strong>applications adapt\u00e9es aux besoins des seniors<\/strong>.<\/p>\n<p>Selon une \u00e9tude r\u00e9alis\u00e9e par Deloitte, 1 senior sur 4 ne t\u00e9l\u00e9charge jamais d\u2019application sur son t\u00e9l\u00e9phone. Les plus de 55 ans sont souvent intimid\u00e9s par les quelques <strong>2 millions d\u2019applications disponibles<\/strong> sans filtre de pr\u00e9f\u00e9rence. De plus, comme nous l\u2019avons \u00e9voqu\u00e9 plus t\u00f4t, un senior a <strong>un usage du smartphone qui diff\u00e8re<\/strong> \u00e9norm\u00e9ment des g\u00e9n\u00e9rations plus jeune.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2014\/10\/MSC_2014_Smartphone-Audience_Mueller_MSC2014-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4565 alignright\" src=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2014\/10\/MSC_2014_Smartphone-Audience_Mueller_MSC2014-1-300x199.jpg?resize=300%2C199\" alt=\"\" width=\"300\" height=\"199\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>L\u00e0 o\u00f9 les plus jeunes vont t\u00e9l\u00e9charger une multitude d\u2019applications de jeux, retouches photos, messagerie instantan\u00e9e et gadgets en tous genres, les seniors vont se contenter d\u2019applications qu\u2019ils jugent essentielles (GPS, banque en ligne, mails etc.).<\/p>\n<p>Il serait donc judicieux de proposer un <em>store <\/em>(espace o\u00f9 l\u2019on t\u00e9l\u00e9charge des applications)\u00a0adapt\u00e9 o\u00f9 les <strong>applications utiles<\/strong> aux \u00e0 ces usagers novices seraient mises en avant.<\/p>\n<h2><span style=\"color: #ff9900\"><strong>La r\u00e9alit\u00e9 du march\u00e9<\/strong><\/span><\/h2>\n<p>Sur le march\u00e9 des smartphones pour seniors, il n\u2019existe que tr\u00e8s peu de mobiles connect\u00e9s qui r\u00e9pondent \u00e0 tous ces crit\u00e8res. Actuellement, seulement deux marques ont r\u00e9ussi \u00e0 mondialement s\u2019imposer dans la vente de mobiles adapt\u00e9s: le su\u00e9dois\u00a0<a href=\"http:\/\/www.doro.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doro<\/a>\u00a0et le japonais\u00a0<a href=\"http:\/\/www.fujitsu.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fujitsu<\/a>.<\/p>\n<p>En France, l\u2019op\u00e9rateur\u00a0<strong>Orange<\/strong> commercialise le premier smartphone destin\u00e9 aux silver surfeurs en 2013 seulement\u00a0!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4534 alignleft\" style=\"border-color: #bbbbbb;margin-top: 0.4em;background: #eeeeee\" src=\"https:\/\/i0.wp.com\/blog.hakisa.com\/wp-content\/uploads\/2014\/10\/senior-en-forme-05-300x200.jpg?resize=300%2C200\" alt=\"\" width=\"300\" height=\"200\" data-recalc-dims=\"1\" \/><\/p>\n<p>Heureusement, de nouvelles entreprises font petit \u00e0 petit leur apparition sur le march\u00e9. Comme le fran\u00e7ais<a href=\"http:\/\/www.kapsys.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Kapsys<\/a>, qui propose un t\u00e9l\u00e9phone sans engagement, combinant \u00e9cran tactile et clavier et int\u00e9grant un\u00a0<strong>syst\u00e8me d\u2019aide \u00e0 la vision<\/strong>\u00a0pour les d\u00e9ficients visuels.<\/p>\n<p>&nbsp;<\/p>\n<p>Depuis 1 an, le d\u00e9veloppement de smartphones, interfaces et applications mobiles pour seniors a le vent en poupe. Pour que tous puissent se connecter, il ne reste plus qu\u2019\u00e0 attendre que les op\u00e9rateurs suivent la tendance et proposent plus de forfaits adapt\u00e9s aux besoins des seniors car leurs <strong>habitudes de consommation<\/strong> diff\u00e8rent, l\u00e0 encore, de celles des plus jeunes g\u00e9n\u00e9rations.<\/p>\n<p>Chez\u00a0<a href=\"http:\/\/www.hakisa.com\/\">Hakisa<\/a>, nous comprenons l&rsquo;envie de rester connect\u00e9. C\u2019est pourquoi notre plateforme est disponible sur tous types d\u2019appareils\u00a0:\u00a0<strong>ordinateurs, tablettes ou smartphones\u00a0!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les seniors sont de plus en plus nombreux \u00e0 vouloir \u00eatre connect\u00e9s\u00a0! Friands de nouvelles technologies et \u00e9tant les plus gros consommateurs en France, pr\u00e8s de\u00a080% des plus de 55 ans souhaiteraient s\u2019\u00e9quiper d\u2019un smartphone,\u00a0selon une \u00e9tude de Senior Strategic. Si la moiti\u00e9 des fran\u00e7ais en est \u00e9quip\u00e9e, ce sont\u00a0seulement 20% des 60-69 ans qui<\/p>\n","protected":false},"author":6,"featured_media":4535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1323],"tags":[789,790,791,611,29,666,792,793,794],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seniors et smartphones: quand seront-ils connect\u00e9s ?<\/title>\n<meta name=\"description\" content=\"Si 80% des plus de 55 ans souhaitent s&#039;\u00e9quiper d&#039;un smartphone, pourquoi sont-ils si peu \u00e0 sauter le pas ? 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